ABOUT PAGE & PRE-ORDER INFO
Transparency builds Trust
Delivery could take "up to 3" weeks but its worth the wait
ITEMS MARKET "OUT OF STOCK" ARE UN-RELEASED ITEMS AT THIS TIME. IF YOU HAVE A KEEN INTEREST IN ANY ITEM, LEAVE US YOUR EMAIL ADDRESS AS THE NUMBERS COLLECTED WILL DETERMIN IF THAT ITEM WILL BE MADE AVAILABLE. TO BE NOTIFIED, LEAVE YOUR EMAIL IN THE POP UP BOX PROVIDED ON THE PRODUCT PAGE.
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As a brand built on authenticity, we believe in being upfront and honest with our valued customers from the very start – even if it means some may look elsewhere. That's a difficult choice as they won't find the same design anywhere else. In our eyes, a two to three-week wait is a small price to pay for a truly unique piece of wearable art. While this timeline will not be permanent, and with the ongoing frictions in the Middle East, it is a necessary step for a new start up, as we establish ourselves and ensure our operations grow efficiently.
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This process isn't just about delivery; it's about defining what resonates with you, our discerning clientele. By closely monitoring trends on the website, we can reduce excess inventory and minimize waste, fine tune our production, a commitment that goes beyond mere profit margins. To us, fine-tuning our product listing is the bedrock of a responsible business, one that actively strives to reduce its carbon footprint and tread lightly on our planet.
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For some, these may seem like trivial details, but to us, they are the foundation of a sustainable future. By embracing a mindful approach, improving our product quality as we grow, we not only create unique product designs but also pave the way for a more conscious industry, one stitch at a time.
Within Every Design Lies Passion and Inspiration
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A Story Unravels. From the city streets to the fashion elite, our brand weaves together modern trends, urban vibes, and city highs. Explore our four distinctive fashion labels, each one a dynamic expression of individuality. Our ever-evolving product pool is a constant reinvention, remixing designs with that extra, standout touch that sets us apart.
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In an industry where competition is fierce, our brand has been meticulously crafted over 14 years of sheer passion and resilience. This is the secret behind our vast array of designs, each one a labour of love born from the depths of personal struggle and triumph.
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You see, fashion design wasn't just a hobby; it was a lifeline, a sanctuary that brought me solace during life's darkest moments. When the world seemed to crash down, creating designs was the only thing that could divert my thoughts and uplift my spirit. It was this unwavering dedication that fuelled the creation of 3, 5, or even 8 designs a day, nearly every day for the past 14 years. My designs are not mere garments; they are a tapestry woven from a profound love for design itself.
Even as I write this, three new creations have taken shape, a testament to the endless creative well that flows within me. Writing and designing are not just passions; they are a way of life, a calling that demanded I turn this fervour into a career.
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The story of how it all began is a winding tale, one that perhaps, one day, I'll share in its entirety. But know this: the arrival of my second son was the catalyst that set me on this design journey, an unexpected pivot from being a Dancer, Thai fighter, then a Housing Officer to becoming a fashion visionary. It's a path that defies logic, but then again, isn't that the beauty of life? We all possess more than one talent, but not all of us are willing to make the sacrifices necessary to embrace what we truly love.
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If only life were that simple.
Transparency builds Trust
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